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Hot off the Press Story
Tech-Edge staff report 9/15//02

Western Digital Chops HDD Warranty in 1/3.
Lake Forest, California -

Western Digital to cut drive warranties 5:00 am Effective October 1, Western Digital will reduce the warranty on its hard drives, excluding the Caviar Special Edition, from three years to one year. (The Caviar SE will keep the three year warranty.)

This surprising news was buried at the bottom of the today announcement of the addition of its 200 GB capacity "Drivezilla" hard drives to its WD CaviarĘ Special Edition product family.

These Western Digital's Special Edition hard drives feature an 8 MB cache size, which is four times larger than the industry standard 2 MB cache size. The Company's 200 GB capacity WD Caviar 7,200 RPM hard drives, nicknamed "Drivezilla," are the largest IDE and fastest spinning desktop hard drives currently shipping in the industry.

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Western Digital's market value, reputation and stock has floundered for better than three years now with some pretty bad senior management and very poor product marketing. Compounding the poor marketing, WD has been left far behind the other prominent HDD leaders in the implementation of leading edge technologies.

At the end of the companies press release of September 13th, 2002 was this pronouncement:

"This Special Edition drive is currently available through WD retail and distribution partners."

"Concurrent with the expansion of its Special Edition product offerings, the Company has adopted a new warranty policy effective October 1, 2002. WD Caviar Special Edition hard drives are covered under warranty for a three-year period. Consistent with the current PC industry standard, all other Western Digital products will be covered under a standard warranty for a period of one year. Extended warranties will be available for an additional fee via the Company's Web site."




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