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Hot off the Press - Product News
September 22nd, 2004

Olympus Offers Smallest 7MP Digital Camera
Melville, New York, – Olympus announced the new C-7000 Zoom , which Olympus says is the world’s smallest and lightest 7.1-megapixel, 5x optical zoom digital camera; and it packs numerous advanced technologies for ultra-high image quality into an incredibly compact body with a convenient, easy-to-carry size. Its wealth of sophisticated features and intuitive operation allows users of all skill levels to achieve their precise creative goals. Just when one feature has been mastered, yet another facet awaits to be discovered inside this tiny gem of a camera.

“Olympus C-series cameras combine easy-to-use automatic functions with a high degree of manual, customizable control to obtain just the right effect for every image, whether you’re a beginner or an experienced user.” said Richard Campbell, product marketing director, Olympus America Inc. “With the C-7000, the smallest and lightest 7.1-megapixel, 5x optical zoom digital camera in the world, Olympus has created a high performance imaging tool that’s portable enough to take virtually anywhere your creativity may lead you.”

Designed to Do More
The C-7000 includes a newly developed 5x optical zoom lens (f2.8/f4.8 – f8.0, 38mm – 190mm equivalent) that is specifically designed to maximize the imaging potential of its high-definition 7.1-megapixel CCD sensor. United with Olympus’ exclusive TruePic TURBO™ Image Processor that suppresses noise and boosts image definition to ensure sharper, clearer images, the sensor and lens capture high-resolution images that deliver excellent color definition, clarity, and high contrast. With a fast startup of less than one second and a fast shutter release time, the C-7000 ensures high-speed response that allows users to enjoy high-quality imaging the instant they place the camera in their hands.

Delivering Style
Measuring just 4"(W) x 2.3"(H) x 1.7"(D), and weighing a mere 7.7 ounces, the C-7000 is the smallest and lightest 7.1-megapixel, 5x optical zoom digital camera in the world. Destined to become an instant classic, the camera's metal body is finished in a sophisticated Premium Titanium color that has a retro look reminiscent of earlier Olympus digital cameras. While offering the high mobility of a compact camera, the body design assures a level of functional operating ease that is appropriate to a high-performance model.

Design for the Most Realistic Digital Images
Incorporating two lens elements that are aspherical on both sides, the C-7000 captures images of such high quality that they produce beautiful prints in

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sizes as large as 16 x 20 inches. In addition, the 5x optical zoom lens can be combined with 6x digital zoom to achieve up to 30x total zoom capability that can beautifully capture distant subjects without sacrificing image clarity in the final result.

The camera’s Super Macro mode with an extremely shallow depth of field enables users to shoot from as close as 0.8", filling the frame with truly dramatic close-up images.

Designed for High Performance
Numerous professional SLR-type features are included to satisfy the needs of advanced users. For example, an Autofocus (AF) Target Selection function allows users to choose from 143 different AF target zones, enabling them to focus on virtually any area of their composition without reframing the shot. When AF Target Selection is active, users can choose the autofocus target zone they want to use from a 143-zone grid displayed on the camera's LCD monitor. Target zone selection is easily accomplished via the dedicated AE/AF button and keypad on the back of the camera. In addition, the camera is equipped with an AF illuminator to ensure greater focusing accuracy in low-light situations.

The manual focusing function makes it possible to focus accurately and override autofocus. The area that the user wants to focus on is shown enlarged in the center of the LCD monitor, making it easy to adjust focus via the keypad on the back of the camera. Thanks to the monitor's large screen, the enlarged area is clearly visible for easy focusing.

For the first time on an Olympus compact digital camera, users can directly confirm exposure even when shooting. In both shooting and playback modes, the camera can be set to indicate overexposed areas with red highlighting, and underexposed areas with blue highlighting. In addition, a histogram can be displayed on the LCD monitor, making it possible for users to more easily achieve their creative intentions by identifying overexposed or underexposed areas.

Availability
The C-7000 Zoom will be available beginning October 2004. It includes a 32MB xD-Picture Card, Lithium-Ion rechargeable battery and charger, an Auto-Connect USB 2.0 cable, Audio/Video Out cable, wrist strap, OLYMPUS Master Software, user manual and Quick Start Guide.

U.S. Pricing
C-7000 Zoom Estimated Street Price: $599.99


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