Hot off the Press - Product News
Tuesday June 1, 2004 - TEE News

AMD Leading Intel with New Athlon 64 Processors today.

AMD announced today the launch of four new 64-bit Athlon processors, which just may take a commanding lead on Intel for the hotly contested Desk Top and Notebook markets. Taking a cue from recent security issues in the news, these new AMD processors also boast built-in security features.

The Athlon FX-53, designed for the company’s FX high-performance architecture, joins the new 939-pin package Athlon 64 3800+, 3700+ and 3500+ products, which AMD touts as faster iterations of the Athlon 64 processors.

John Morris, manager of desktop product marketing at AMD told us that because these new chips support the existing Athlon platform, manufacturers will find it easier to migrate to the 939 package that serves as the base for unification among PC manufacturers.

AMD says that the new AMD Athlon 64 FX-53 processor and AMD Athlon 64 processors 3800+, 3700+ and 3500+ are available now wholesale worldwide; 64 FX-53 processor is priced at US$799 in unspecified quantities and the 3800+, 3700+ and 3500+ are quoted at $720, $710 and $500 respectively.

More than a pretty picture –
AMD has included a few more features that sweeten the pot for manufacturers to go with them than Intel. Of special interest to notebook builders are features like speed boost to 2.2 GHz, and AMD's Cool'n'Quiet technology to




reduce noise. Direct Connect architecture, which uses a front-side bus to eliminate the bottlenecks inherent in older technologies, said Morris, is a special attraction.

Icing on the cake is that the new Athlon chips offer built-in enhanced virus protection with support for Microsoft's new Service Pack 2 for Windows XP, Morris said. "It's an extra layer of protection for the 64-bit architecture."

AMD loves Gaming –
“The 64-bit architecture represents the wave of the future”, Morris told reporters, pointing out that Microsoft says its next-generation operating system will be based on the technology. "Most
manufacturers are moving in this direction, because everyone is looking to re-invigorate the
computing industry," he said.

It’s been reported that HP has already jumped on the new 64-bit Athlon chips and will be using them exclusively in the new Compaq X Gaming PC later this summer.

Intel answers back, sort of –
Intel today announced an expanded its line of mobile processors, including the second generation of its Mobile Pentium 4. The new chips—the 518, 532 and 538—offer faster speeds, ranging from 2.8GHz to 3.2GHz, 1MB of Level 2 cache and support for Enhanced Intel Speedstep technology that gives the mobile chips lower thermal output than their desktop counterparts.

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