off the Press - Product News
May 17, 2004
Announces New Cyber-shot DSC-F88 With Some Very Unique Features
San Diego, CA
- Sony, has blended the fun of a rotating lens with the speed and
clarity of a five-megapixel Cyber-shot(r) digital still camera in the
new DSC-F88 model.
The F88 camera's compact, all-metal body is fitted with an internal
Carl Zeiss(r) Vario Tessar(r) 3X optical zoom lens that allows it to
rotate 300 degrees, so you can see your pose in the camera's 1.8-inch
LCD screen before snapping the picture, providing you with a flexible
There are several interesting flexible angles you can capture with the
F88 camera's rotating lens including waist level and above-the-head
shots. Its ability to rotate makes the camera perfect for hard-to-obtain
low angle candid shots and for taking above-the-head close-up shots
during crowded events.
Creative shots can also be captured with the camera's self-timer feature.
Set the camera on table, angle the lens as needed and trigger the self-timer
for steady, professional self-portraits.
Another feature of the F88 is the camera's optical eye level viewfinder
that, when the lens is rotated, allows you to focus in on your subjects
while they view the LCD and adjust their pose assuring they will be
happy with their picture.
"How many times have you seen someone turn their camera around
and snap a self-portrait or have their subject demand to see the results?"
said Greg Young, general manager for Sony Electronics' digital camera
unit. "We know
that consumers like to use their digital cameras
in new and interesting
ways, so we took special care to create a Cyber-shot camera that adapts
to special situations that call for flexible shooting angles."
The camera's 5.1 megapixel
CCD image sensor ensures great picture quality while the camera's Sony
Real Imaging Processor(tm) makes it blazingly fast with a near immediate
start-up and very fast shot-to-shot time so you can capture memories as
The F88 employs
a rechargeable InfoLithium(r) battery system for quick recharging time,
which means that you will spend less time charging and more time taking
pictures. The new camera also accepts both the Memory Stick(r) and Memory
Stick PRO(tm) memory cards. Priced at about $450, the DSC-F88 digital
camera will be available online at SonyStyle.com and at retailers nationwide
Meet the Cyber-shot
DSC-F88 Camera's Best Friends. There are also a couple of optional accessories
that will add to your fun including:
Wide Angle Lens (VCL-07FEB): With this wide lens conversion (available
in July for about $60) consumers can expand their camera's field of
view, helping to capture an entire scene. It's especially helpful
in self-portrait circumstances while holding the camera an arm's length
Station (CSS-FEB): The Cyber-shot Station accommodates the
DSC-F88 camera (available in July for about $80), making it easy to
images to your PC while recharging the unit's battery.