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Hot off the Press - News
February 2, 2004

Olympus’ new SLR to E-1 Trade-in Program

Olympus is announcing its new E-System trade-in promotion. From now thru March 31, 2004, photographers can trade in any SLR camera - film or digital - and receive an immediate $300 rebate on the purchase of an E-1 camera body and 14-54mm Zuiko Digital Specific Lens. www.olympusamerica.com/E-1

This effectively reduces the price for the total package to $1999. The Olympus E-1 is the world's first 100% all-digital interchangeable lens SLR system. The Olympus E-1 system provides professional photographers with powerful advantages in terms of edge-to-edge image quality, camera and lens size, durability, and speed.

The E-System currently includes the E-1 digital SLR and six Zuiko Digital Specific Lenses: 14-54mm f2.8-3.5; 50-200mm f2.8-3.5; 50mm f2.0

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1:2 Macro; 300mm f2.8 Super Telephoto; and TC14 1.4X Teleconverter, and the 11-22mm wide-angle lens. Also available are the FL-50 Flash, STF-22 Twin Flash Set, SRF-11 Ring Flash Set, Power Battery Holder Set, and Accessories.

The Olympus E-1 has already won numerous awards for its innovative design and superior performance. They include: the Popular Science magazine's Best of What's New Award in the photography category, the Professional Photographer's 2003 Hot' Award for Professional Digital SLR Under $3000, Electronic Publishing's 11th annual Hot Product award and the (PMDA) PhotoImaging Manufacturers and Distributors Associations's Technical Achievement Award for 2004.

In our own upcoming “Best of the Pro Digital Camera Round-up”, the Olympus E-1 will duke it out with others from the best companies in camera manufacturing.



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