off the Press - News
Reuters By Elinor Mills Abreu
power Athlon 64 chip for Media, Games Sept.
SAN FRANCISCO, Sept
23 (Reuters) - Advanced Micro Devices Inc. on Tuesday showed off PC
games and home networking technology using its new Athlon 64 processor
that the chip maker hopes will steal a lead on much larger rival Intel
AMD (NYSE:AMD) unveiled four Athlon 64 processors targeted at desktop
and notebook computers ranging from $417 to $733.
Fujitsu Ltd. (Tokyo:6702.T) and other computer makers are offering Athlon
64-based PCs now, while Hewlett-Packard Co. will have systems out in
the fourth quarter, AMD said.
The Athlon 64 crunches 64 bits of data at a time, performing much faster
than existing 32-bit software. It runs both 32-bit and 64-bit applications
and is the first 64-bit processor for the Windows desktop platform.
Both AMD and Intel (NasdaqNM:INTC) have 64-bit processors for server
computers, where advanced computing is more common for things like database
transaction processing, animation or video rendering and scientific
analysis. Intel has not publicly disclosed plans for releasing a 64-bit
processor for PCs.
In a bid of support
for AMD, Microsoft Corp. (NasdaqNM:MSFT) said it would have a native 64-bit
version of its Windows XP desktop operating system for Athlon 64 available
early next year.
Home Media Networks Ltd. said it was developing a computer based on the
Athlon 64 chip that will allow people to play or watch TV, DVDs, CDs and
MP3 music files on different devices throughout the home using a remote
"Athlon 64 gives the PC the quality of a dedicated game console,"
said Tim Bajarin, president of consultancy Creative Strategies Inc. "They're
pushing the envelope in processor designs and speeds. Its backward compatibility
makes it a viable competitor to Intel."
AMD also brought in Dweezil Zappa, the son of late rock musician Frank
Zappa, in a bid to lend some hipness to the launch of the microprocessor.
Zappa said he was using an Athlon 64-based computer to mix a 75-minute
piece of music into "surround" sound and to archive all his
"I feel like I'm the space monkey," he said. "They're launching
me into space," by allowing him to be an early user of the Athlon