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Hot off the Press - News
by Keith Benicek, Editor

Apple offers new 15-inch PowerBook, Wireless Keyboard and Mouse
Sept. 16th, 2003

Apple Computer (not to be confused, for now, with Apple Corps, London) has announced in Paris today a new-refreshed line up it PowerBook portables. Its all-new now aluminum housed 15-inch PowerBook has been upgraded to a G4 running up to 1.25 GHz with 512KB on-chip level 2 cache, an ATI Mobility Radeon 9600 with 64MB DDR RAM, support for up to 2GB of DDR 333 MHz SDRAM and a 60 or 80GB Ultra ATA/100 hard drive with SuperDrive for USD$2599, and a starting price of USD$1,999.

Like its 12-inch and 17-inch cousins, the 15-inch PowerBook comes with Mac OS X "Jaguar" version 10.2.7 preinstalled, including Apple's iLife applications. The new 15-inch version also comes with a backlit keyboard, Airport Extreme, Bluetooth, FireWire 800, USB 2.0 and Gigabit Ethernet.

Apple Computer said this morning that it expects to soon be selling as many laptop computers as desktop models. Greg Joswiak, Apple Vice President, says the company decided in January

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that this year would be the "year of the notebook" -- and that's exactly the way it's turning out. It should be noted that Apple’s desktop sales have been highly depressed, so it would not take much in the way of sales for portables to equal that of the desktops.

At the Apple Expo in Paris, CEO Steve Jobs introduced a new 15-inch PowerBook, filling out a line of portables that already make up 42 percent of the company's computer shipments - up from one-third a year ago. Apple Computer also introduced more powerful models of its 12-inch and 17-inch PowerBooks. The new laptops range from $1,599 to $2,999.

Apple also announced a new wireless keyboard and mouse using an improved version of the short-range radio technology Bluetooth that has eliminated interference problems with other wireless devices. The two Bluetooth-based peripherals can be operated from a range of up to 30 feet and include 128-bit, over-the-air encryption. Retailing for USD$69 each, both the keyboard and mouse require Mac OS X version 10.2.6 or later and connect to Mac systems with either a built-in Bluetooth adapter or the external D-Link USB Bluetooth adapter.

Still missing in its well-rounded Bluetooth package is any way for the Mac portables to print to the now well-established Bluetooth printing devices often used in the business world. The Apple Wireless Keyboard and Mouse are expected to be available at thje end of Sept.



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