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Fresh off the Press ... Release - News
by Chuck Brown

Maxtor launches new "One Touch" series of High-speed External Hard Disk Drives
August 26th, 2003

Maxtor Corporation (NYSE: MXO), a worldwide leader in hard disk drives, today announced that the next evolution of its external storage hard drives branded Maxtor OneTouchTM are now available. Leveraging the successes of the preceding family (Personal Storage 5000 with the OneTouch feature), Maxtor's new line of external hard drives incorporates the award winning OneTouch button, Dantz RetrospectTM Express software and introduces a sleek new industrial design. Maxtor OneTouch is the first push button backup and restore hard drive based solution in the market today.

"Maxtor simplified external storage for the consumer with OneTouch," stated Dave Reinsel, research manager with IDC. "Consumers today need features like OneTouch backup, that are easy to use and seamless for storing and protecting their digital world."

Maxtor OneTouch drives make it easy to store and make backup copies of personal, business and family files, pictures, music, and digital video clips, with the sophistication and style demanded of today's consumer. With capacities ranging from 120GB to300GB, Maxtor marries speed, storage, backup, and ease of use, in one streamlined package that outperforms any external offering on the market. Whether a home user, graphic artist or business professional - storing, organizing, expanding or editing, the Maxtor OneTouch drive can store your most treasured experiences, capture your most precious moments, and keep them safe.

New features include:

  • New Industrial Design

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  • New & Improved One Touch Backup. Besides making instant backup copies of files, and/or automated backup copies, the OneTouch button can be customized to auto-launch applications. In essence, you can easily transform your Maxtor OneTouch drive into a digital photo album, music jukebox or digital video player.
  • New User Features.
    In combination with the integrated Dantz Retrospect Express software, the Maxtor OneTouch drive supports a complete system restore capability (operating system, drivers, applications, settings and user files) for PCs and Macs back to the original computer system that the backup copy was made from. So in the event of a catastrophic event, the OneTouch drive can run a system recovery to restore the computer's operating systems, programs and files. The Maxtor OneTouch drive also features an on/off switch, and automatic power management or drive "spin down" option to conserve energy.
  • High Capacity Storage - Up to 300GB
  • A Mac-Formatted Version available. Powered by an Oxford 911 chip, the drive comes pre-formatted HFS+ and is ready for use right out of the box. The Mac formatted version of Maxtor OneTouch comes in exclusive packaging and will be stocked in the Apple sections of computer resellers and available through Mac direct marketers and catalogs.

Availability and Pricing
The Maxtor OneTouch family of products are shipping now and available through Maxtor's network of global retailers, as well as the company's on-line store, www.maxstore.com. The suggested retail prices are:

120GB/7200RPM (USB 2.0) $199.95 200GB/7200RPM (USB 2.0/FireWire) $299.95 250GB/7200RPM (USB 2.0/FireWire) $349.95 250GB/7200RPM Mac-formatted $349.95
300GB/5400RPM (USB 2.0/FireWire) $399.95



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