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Hot off the Press - NEWS
by Tech-edge E-zine

Avid Xpress Pro will have integrated custom version of Sorenson Squeeze 3 Compression Suite.
April 10th, 2003

SALT LAKE CITY, UT - Sorenson Media(tm) announced today that Avid Technology, Inc. (NASDAQ: AVID) will integrate a customized
version of Sorenson Media's award-winning Sorenson Squeeze(tm) 3 Compression Suite encoding software into the new Avid Xpress Pro nonlinear editing software.

The customized version of Sorenson Squeeze 3 Compression Suite for Mac® OS X enables Avid Xpress Pro editors to easily deliver encoded video for Apple® QuickTime®, Macromedia® Flash(tm), and MPEG-4 (including Visual
Simple Profile and Visual Advanced Simple Profile). Additionally, the Windows® version includes support for MPEG-1, MPEG-2, RealNetworks® RealMedia(tm) 9, and Microsoft® Windows Media(tm) 7, 8, and 9 formats.

Through the Avid Xpress Pro interface, Avid video editors are able to send their video files directly to Sorenson Squeeze 3 Compression Suite without having to export intermediate files. As a result, editors can quickly compress and produce high-quality video into a wide variety of popular formats for streaming, progressive download, and portable media including DVD, VCD, and SVCD delivery.

The customized version of Sorenson Squeeze 3 Compression Suite supports One-Pass and Two-Pass Variable Bit Rate (VBR) encoding and offers advanced features that professional multimedia producers demand. Intelligent presets automatically adjust the bit rate, frame rate, filter controls, and many other settings without requiring a video editor to master the intricacies of video encoding. By editing the presets, video producers have complete access
to fully adjustable advanced settings. Video editors are also able to save their own settings and batch process video files through the use of Watch Folders.

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Sorenson Squeeze 3 Compression Suite won Best of Show at Macworld 2003, named a 2003 Finalist by Network Computing for Well-Connected Award, and nominated 2003 Best Performing Video Application by the readers of Streaming Magazine. Furthermore, in an evaluation article in the April 2003 issue of DV Magazine by video compression methodology and codecs expert, Ben Waggoner, Sorenson Squeeze 3 for MPEG-4 was selected as the best encoder among competing MPEG-4 tools including Apple, Envivio(tm), Dicas(tm), and
Discreet®.

"Every box of Avid Xpress Pro software comes with a complete set of integrated tools that make it easier for professionals to work on a range of projects, including independent films, corporate videos, and multimedia content for the Web," said Steve Chazin, senior manager of product marketing for Avid. "By offering the Sorenson Squeeze 3 Compression Suite with Avid Xpress Pro, professionals have immediate access to powerful software that enables them to encode their video projects in the format that best meets
their needs."

"We believe that our collaboration with Avid will revolutionize the video production process. Video encoding is a natural extension of the editing
process. This announcement marks the beginning of a significant improvement in the workflow for video producers," said James L. Sorenson, Jr., CEO of Sorenson Media. "This joint, integrated solution gives users the flexibility
to edit, compress, and deliver their video in all popular formats, sizes, and bit rates from one location."

Pricing and Availability
Avid will bundle the customized Sorenson Squeeze 3 Compression Suite in the
upcoming version of Avid Xpress Pro software currently planned for shipment in Q2 2003. Pricing for the Avid Xpress Pro software is $1,695 USMSRP, with Windows XP and Macintosh OS X versions included in one box.



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